Thursday, March 25, 2010

A New Breed of Publisher Emerges

Independent Magazine Publisher's editor, Jon Barrett, stated:

"Publishing Expo offered the opportunity to delve deep into the heart of the magazine publishing community and explore the current and future plans of decision makers.

"Firstly, many publishers have surfaced from the downturn in good shape thanks to their focus on efficient, well managed publishing processes. These companies are capitalising on this strength to take market share from weakened competitors or replicate their successful publishing model in new sectors.

"Secondly, we spoke to a new group of young, entrepreneurial publishing professionals who, in a more buoyant market, would have likely been lured into a different industry. The downturn has driven them to explore different opportunities and they are oozing with the energy, enthusiasm and willingness to direct their education and passion to a magazine launch.


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